You're not alone if you don't know how to tell a blog post from a press release (a.k.a. PR). Both help with search engine optimization (SEO). Both should be generated on a regular basis. Despite the similarities, there are numerous differences.
pr business wire When my team launches a new account, we conduct research and develop a 52-week content calendar. It includes topics that are frequently searched by the client's target audience in order to attract ideal buyers.
Not only do press releases inform, but they also announce.
While blogs are written to inform, entertain, and educate your target audience about your industry in general, press releases announce something newsworthy about your organisation. In the process, they can help establish you as an expert in your field, which builds credibility and increases buyer trust, just like a well-written blog post.
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Press releases are always timely.
Nobody wants old news, so make sure your PR has a compelling reason to be released now (rather than last week or last month).
If your company's origin story is inspiring, it may make an interesting blog post, but if you want to turn it into a compelling press release, you must give it a twist. Instead of simply telling the story of how you funded your business launch with a $100 bill found in the grocery store parking lot, try this headline: "Disaster Company Celebrates 10th Anniversary Of $100 Business Launch." Then you can tell your story, but only after you've informed everyone that something (a.k.a. your big anniversary) is taking place right now.
Press releases are not intended for use on your website.
pr wire services have a blog or news page where you can find a wealth of posts tailored to your target audience. However, press releases are distributed directly to the media.
Make sure your PR is ready for the masses because once it's out there, you can't go back and make changes. Blogs, on the other hand, can be changed indefinitely.
Press releases are unbiased.
In your blogs, you can be friendly and conversational, but in press releases, you must stick to the facts. Nobody wants to listen to you talk about yourself. Write in the third person, rather than the first or second.
"Steve's Supermarket announces..."
No, "We are pleased to announce..."
No, "you will not want to miss out on..."
Press releases are not sales materials.
This characteristic is shared by blogs and press releases. If your target audience notices that your blogs are sales pitches, they'll leave quickly, and the trust and credibility you've worked so hard to build will be lost. Yes, the goal is sales, but when the media realises your PR is nothing more than a thinly veiled sales pitch, they'll hit "delete" in an instant.
Consider the following news wire strategies for getting your name out there with a legitimate angle:
• Prizes
• Advertising.
• Ongoing education.
• New management or personnel.
• Launch of a new product, service, or location.
• Financial reports (ideally, something measurable, such as "Sales are up 20% in Q4")
• Capitalizing on news/statistics ("With Las Vegas Car Crashes on the Rise, XYZ Law Firm Urges Motorists to Be Careful")
• Charity events in which your company sponsors or participates.
• Attendance at a conference or convention.
Hopefully, this rundown will provide you with the knowledge to write killer press releases that will get your brand in front of thousands of people. Write an attention-grabbing PR now that you know what it takes! Everyone in 2021 is looking for good news, so get your newsworthy ideas — and your brand — out there for more eyes to see.
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